On Thu, 29 Jul 2010 23:13:15 +0100, lug@??? said:
> Just wanted to tack this feature list
Just a thought: next time you have your BizHat on, you may want to compile
a list of benefits. You can derive benefits from features by adding "which
means that..." after the feature, although it's much harder to do. For
example, my car has a six speed gearbox (feature) which means that it is
more economical on motorways (benefit). People buy benefits, not features
(although cosmetics, with their invented-sounding contents, and mobile
phones, with their AMOLED screens, seem to be exceptions to this rule).
You may also find that the benefit derived from a given feature depends
upon the audience. Easy example: all the software supplied by us is Open
Source, which means that [...]. To a programmer, a user, a finance
director and to FAST, the benefits differ (or even disappear).
--
Keith Edmunds
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